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filipmusial.com
Properties and stack
client
NoLimitCreatives (via MasterBorn)
year
2024
role
Design
team
MasterBorn-side designer, with a client-side designer, a PO, devs and QA

Stack

design
  • Figma
exploration
  • Lovable

Enterprise Marketplace Platform

Overview

A subscription-based platform enabling thousands of users to create various design, video, and marketing requests instantly. The platform matches each project with appropriate creative teams or individual specialists to deliver high-quality creative work.

Our team was tasked with enhancing the existing product through design system unification, improving current functionalities, and implementing innovative features to differentiate the platform in the market. A key innovation was the introduction of AI-powered capabilities to streamline the creative brief process.

Challenges

  • Designing AI interactions that balanced user needs with technical constraints, requiring deep understanding of both emerging technologies and user behavior
  • Quick integration into a large-scale existing project while understanding complex business models and subscription plans
  • Managing cross-team collaboration between PHP (client-side) and React.js (our team) development environments, requiring exceptional communication to ensure consistent implementation
  • Implementing changes to a platform with thousands of active users, demanding careful testing and gradual rollout strategies
  • Creating synchronized experiences across both client and creative professional interfaces, resulting in more complex user flows than initially anticipated

Results

  • Successfully delivered a complete UI refresh, including a highly-requested Dark Mode for creative professionals spending extended hours on the platform
  • Implemented and iteratively improved AI-assisted brief creation, resulting in measurably fewer revisions and improved client-creator communication
  • Unified design system across both development teams, establishing a single source of truth for future collaboration
  • Reduced monthly subscription churn rate through improved user experience and new features
  • Enhanced platform scalability through systematic design approach

Key Learnings

  • Modifying live platforms with established user bases requires careful balance between innovation and user familiarity
  • Cross-team collaboration with different tech stacks demands deep understanding of constraints and possibilities on both sides
  • AI implementation can provide tangible user benefits when designed with clear use cases and user needs in mind
  • Large-scale projects require exceptional consistency in design system documentation and maintenance