Enterprise Marketplace Platform
Confidencial at MasterBorn
2024
Overview
A subscription-based platform enabling thousands of users to create various design, video, and marketing requests instantly. The platform matches each project with appropriate creative teams or individual specialists to deliver high-quality creative work. Our team was tasked with enhancing the existing product through design system unification, improving current functionalities, and implementing innovative features to differentiate the platform in the market. A key innovation was the introduction of AI-powered capabilities to streamline the creative brief process.
Challenges
Designing AI interactions that balanced user needs with technical constraints, requiring deep understanding of both emerging technologies and user behavior
Quick integration into a large-scale existing project while understanding complex business models and subscription plans
Managing cross-team collaboration between PHP (client-side) and React.js (our team) development environments, requiring exceptional communication to ensure consistent implementation
Implementing changes to a platform with thousands of active users, demanding careful testing and gradual rollout strategies
Creating synchronized experiences across both client and creative professional interfaces, resulting in more complex user flows than initially anticipated
Results
Successfully delivered a complete UI refresh, including a highly-requested Dark Mode for creative professionals spending extended hours on the platform
Implemented and iteratively improved AI-assisted brief creation, resulting in measurably fewer revisions and improved client-creator communication
Unified design system across both development teams, establishing a single source of truth for future collaboration
Reduced monthly subscription churn rate through improved user experience and new features
Enhanced platform scalability through systematic design approach
Key Learnings
Modifying live platforms with established user bases requires careful balance between innovation and user familiarity
Cross-team collaboration with different tech stacks demands deep understanding of constraints and possibilities on both sides
AI implementation can provide tangible user benefits when designed with clear use cases and user needs in mind
Large-scale projects require exceptional consistency in design system documentation and maintenance
